What does the US election mean for supply chain strategy? Procurement stays flexible! In times of geopolitical tensions, tariffs, and protectionist measures, procurement has become more than ever the central driver of resilience for mid-market companies.

In our exclusive live webinar "The Impact of the US Presidential Election on Procurement - A Panel Discussion with Broetje-Automation & Neuenhauser" we addressed a central topic that is currently occupying many procurement professionals and decision-makers in mid-market companies: the consequences of the US election and the announced protectionist measures of the new administration. Karoline Rückerl (Customer Development at Tacto) discussed with Matthias Bohmann (Head of Procurement at Broetje-Automation) and Ingmar Albers (Procurement Manager at Neuenhauser) how potential trade conflicts could affect procurement strategy and the supply chains of mid-market enterprises.

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Geopolitical Developments: The New Challenges for Procurement

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In the panel discussion, current political developments in the US were examined closely. In particular, announced tariffs of 10-20% on European imports and up to 60% on products from China were identified as central risks that could affect mid-market companies. For enterprises, this would not only mean an increase in costs but potentially also long-term destabilization of international supply chains.

The experts agreed that such developments are already known from past experiences—such as the tariffs of the Trump administration in 2016—and that mid-market companies must prepare for them. However, the impacts vary depending on company focus and region: while the Neuenhauser Group relies primarily on European and German suppliers and is therefore less directly affected by the US election, Broetje-Automation has already made adjustments to be more flexible in responding to changes. Both companies emphasized the need for robust procurement strategies and diversified supplier bases to minimize risks.

In our exclusive live webinar "The Impact of the US Presidential Election on Procurement - A Panel Discussion with Broetje-Automation & Neuenhauser" with Karoline Rückerl (Customer Development at Tacto), Matthias Bohmann (Head of Procurement at Broetje-Automation) and Ingmar Albers (Procurement Manager at Neuenhauser), we explore how procurement can prepare for geopolitical uncertainties.