Webinar
Webinar Recording: From Gut Feeling to Evidence – AI-Generated Negotiation Arguments in Practice – Insights from the Miele Group
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Procurement negotiations are often based on experiential knowledge, intuition, and fragmented data. But as supply chains, markets, and price structures become more complex, an objective, data-based foundation becomes increasingly important. In the webinar "From Gut Feeling to Evidence," Zvjezdan Garic (Director of Supply Chain, Steelco Belimed – Miele Group), Johannes Groll, and Florian Findeis (Tacto) show how AI helps base negotiation arguments on facts – significantly increasing efficiency in procurement.
Starting Point – When Experience Alone Is No Longer Enough
Many procurement organizations face the same challenge today: increasing complexity, growing requirements, and high coordination effort in daily operations. Price changes, market movements, and supplier data reside in different systems – consolidating them costs time that is then missing from meeting preparation.
As a result, negotiations are often based on experiential knowledge rather than clear, traceable data. This makes it harder to substantiate price developments, support arguments, and systematically track negotiation outcomes.
AI as a Tool for Fact-Based Negotiations
At Steelco Belimed – part of the Miele Group – a central goal was to ground negotiations more firmly in data and trends rather than manually consolidating information from various sources. This is exactly where Tacto's system provides support: Internal procurement data, price histories, and supplier records are linked with external market and commodity indices and presented in a format that is directly usable for preparation.
A key advantage for Steelco Belimed: AI agents take over part of the analytical work, monitor price and volume developments in the background, and flag anomalies early. This produces insights that are easily overlooked in daily operations – and that can be directly incorporated into negotiation strategy and argumentation.
The key functions in use at Steelco Belimed:
- Price and trend analyses: Relevant changes become automatically visible – without manual evaluation.
- Market trends in context: External indices complement internal data and make causes more clearly identifiable.
- Hints for potential argumentation levers: For example, regarding volumes, timing, or payment terms.
- Central documentation: Results, dossiers, and analyses are uniformly filed and accessible to the team at all times.
Preparation becomes noticeably easier: Instead of collecting information, the team at Steelco Belimed can focus more on interpreting data and making professional assessments. AI delivers the facts – procurement puts them in the right context.
From Individual Gut Feeling to Structured Argumentation
In practice, Steelco Belimed (Miele Group) uses the combination of AI analyses and negotiation dossiers to ground procurement decisions in clear, traceable data.
The team can analyze price histories, supplier developments, and market indices at the click of a button, arguing with greater precision – independent of personal experiential knowledge.
Particularly important: AI does not deliver automated decisions but specifically supports buyers in their professional expertise. Hints are reviewed, contextualized, and integrated into individual negotiation strategies.
This creates a new form of collaboration between human and machine: AI delivers the facts, procurement puts them in context.
Conclusion
The Steelco Belimed (Miele Group) example shows how data-based structures can noticeably simplify the preparation and execution of negotiations. Instead of manually compiling information, unified analyses and clear argumentation foundations are available – and results are documented in a traceable manner.
In the webinar, Zvjezdan Garic (Steelco Belimed, Miele Group), Johannes Groll, and Florian Findeis (Tacto) report on how experiential knowledge becomes a reliable, data-based argumentation foundation – and how AI enables procurement to act faster, more precisely, and more fact-oriented.
